Get ROI Collective’s best picks for affiliate marketing tools for your A/B testing needs!

Creating your best-performing creative materials is a plan best achieved through trial and error and optimizing your affiliate campaigns over time. There can be a wide range of tools that can help you improve your ads, even as far as spying on your main competitors online.

A/B testing, however, seems to be the most proficient way of seeing which elements, colors, or Calls-to-Action (CTAs) work best. In other words, you will create two versions of the same landing page and expose two small groups of leads to see which one got the best reactions. The latter can be anything from clicks to registrations or making first-time deposits (FTDs).

Do not leave anything to chance when it comes to your affiliate marketing campaigns.

Read our article below and discover which A/B testing tools made it onto our top 4 below!

• Google Optimize
• HubSpot
• Freshmarketer
• Optimizely

Google Optimize

First up is Google Optimize, which offers a free tool to satisfy your A/B testing needs, but there are premium versions if you are interested in the extras. If you know how to set up advanced tracking, your experience with Google Analytics and Google Optimize can make for an even better affiliate tool for A/B testing.

The most significant advantage Google has over its competition is the simple fact that you can get almost, if not everything, you need for free.

On the other hand, the disadvantage is that you will need to have some technical background and know-how of the app to enjoy its full potential. If you cannot do it yourself, Google offers courses on its various apps, and you always have the option of hiring a professional.

HubSpot

By now, HubSpot has become a household name in the online business industry, and its platform offers a full suite of marketing tools, including, but not limited to, A/B tests, which are part of the Marketing Hub. This hub can also help you create new creative materials as easily as dragging and dropping images and texts onto various templates.

You can also use the Sales Hub, which offers different features that can act as affiliate tools by automating and enhancing the sales processes of your web-based business.

Not only is HubSpot a renowned marketing service provider, but it has the unparalleled services to justify its stellar reputation. You can rest assured that you are getting the quality you are paying for, especially when you spend $800 a month or higher to unlock the A/B testing features locked inside the prestigious premium account.

Freshmarketer

Freshmarketer is the CRO tool brought to the digital marketing world by Freshworks and offers budget-friendly packages starting at $49 a month. Though the marketing and sales supporting services are divided into separate software, they work together seamlessly to create the best experience for affiliate business owners.

The app offers a visual platform for A/B testing, split URL testing, heatmaps, and session replays that can help diagnose UX issues. Despite not being the most advanced platform out there, Freshmarketer is a great place to start if this is your first time attempting to use this kind of platform.

There is some room for customization features, and you can create polls and triggered messages to engage with your clientele. To enjoy automation affiliate tools, you will need to add Freshsales, which functions as the company’s CRM.

Optimizely

As one of the industry’s leading CRO platforms, Optimizely comes fully equipped with tools that will probably cover your every waking want or need even as your business continues to grow. Among the various apps and features, Optimizely Web rises as the A/B testing and page optimizing platform you have been waiting for.

Optimizely X comes in as the app’s other half, as it allows you to create personalized messages for your different audience segments.

Another huge advantage is that you do not need to have any of the development-related skills required to operate Google Optimize and Analytics. Every feature is readily available and easy to use without needing any advanced skills, making it far more accessible to a broader audience.

Get more of ROI Collective’s expert-approved recommendations for the tools that can make your affiliate business thrive here!