Raising Awareness of Your Business

The very first step in this somewhat complex process is reaching your target audience and managing to pique their interest. This part includes any ads you may have up and running, such as Google search and display ads, Facebook ads, pre-landers, landing pages, and the like. Blog posts and video ads can also help your digital marketing strategy give your affiliate campaign a much-needed boost.

In this stage, your target audience is exposed to your business for the first time in many cases, so you have the opportunity to leave a strong impression that will encourage them to get to the next stage: taking your offers or services into consideration.

This point in the client journey is one of the more crucial ones you will face, as it determines the lead generation factor. In other words, your creative materials are being put to the test on how strong they are in attracting the right affiliate marketing leads.

Considering Your Offers

The next stage of the process has a lot to do with your leads' mental state. Psychological triggers such as a sense of urgency (think of time-sensitive offers) or an emotional reaction to your ad pack a powerful punch in their effect on your affiliate traffic. When we speak of emotion in digital marketing, it does not have to be anything grandiose, it simply has to affect how your leads perceive your offer.

At this point, any potential clients will wander around your website, looking for more information on your business operation.

About Us pages or sections come in handy by giving your leads the opportunity to get to know you better. The more they feel they can trust your business, the more likely they are to feel confident converting into loyal, paying clients. This effect can be achieved by adding as much information as possible to your affiliate campaigns or social media platforms where you see fit.

The coveted FTDs

Last but not least is the deposit stage. This stage is considered the climax of the process for both parties. You get rewarded with each first-time deposit (FTD), but your affiliate marketing leads are taking a leap of faith by investing in your services. Whether they are paying for a product or a service, you need to see this stage as the last stretch – and act accordingly.

While information is a great way to convince them, we encourage you to avoid lengthy paragraphs on this page. Instead, use bullet points to drive your key selling points (KSPs) home and get straight to the point. Any other ads or pages that have brought them this far should have already covered all the necessary details.

However, it is vital that you do remind them why they are signing up, as there is a heightened risk of cold feet.

Getting Things Done

Now that you are fully aware of each stage of the campaign funnel model, you will be able to apply it to your digital marketing strategy efficiently. Being aware of this model can help you figure out where your leads are mentally at each stage of the process, adjust your ads or pages accordingly, and receive better results.

Setting the stage for your affiliate campaigns based on this funnel model will help you in terms of building your strategy with a specific flow in mind, which makes things much easier for you when planning your campaigns from here on out.