Work on Your CTR

Better known as the Clickthrough Rate, this metric indicates how many of your leads clicked on your affiliate campaigns to subscribe to your website or learn more about the services you have been offering them. Please note that low-quality copywriting often results in subpar performance (and, as a result, a low conversion rate), so it is best if you dedicate some of your busy schedule to fine-tuning your creatives.

If you get more people to hit the button or link you have added to your campaign, you can confidently say that you have managed to lower your target audience first resistance. Rather than scroll down on their social media feed, they have decided to check out your offer, which gets you one step closer to convincing them to become your new clients.

Bump Your Social Media Campaigns

You can scale your affiliate campaigns by increasing the funding on your social media platforms with smallish doses every 4-7 days. There is no need to go wild; a 10%-20% bump is all your campaign needs to level up. After the first bump, wait 4 days at a minimum and review your performance. If you have done well and your profits increase, feel free to repeat this process.

Just bear in mind that this method only works if your campaign is profitable, to begin with. No amount of money will suddenly make a difference and turn a lousy campaign around. Throwing money at a dead horse is no better than beating it. A considerable part of your success is being candid about your campaigns’ health and basing your decisions on past successes and mistakes.

Automate Your Budget

When speaking of automating an affiliate marketing campaign on Facebook, you have two options to ensuring your funds are well spent. First up, we got the social media titan’s risk management tool. You can use Facebook’s automated rules to avoid overspending when funding your campaigns. This feature allows you, the campaign owner, to create conditions under which the platform would end your campaign.

For example, if the cost of running the campaign is 3 times higher than your CPA rate (Cost per Acquisition).

Second, the cost control tool is yet another great feature that can help you make the most of your budget. Facebook will take your allocated budget and spend it in its entirety (unless you set a cost goal, of course) in order to reach your campaign’s full potential. Even better, Facebook will get you complete registrations using the lowest cost bid strategy. You can add more actions such as downloading or converting, as well, depending on your campaign’s objective.

“Scaling is the fine art of taking your campaigns from level 1 all the way to level 10. That means more robust campaigns that bring in new traffic – and naturally, a higher conversion rate. ”

The Bottom Line

When creating a new campaign, you need to focus on what has worked in your favor with your target audience - and what clearly has not. While that means you can and should be inspired by your previous work, that does not mean you should outright copy your past campaigns to a T. Keep things fresh and your audience excited about your services by staying creative.

If you are looking to scale your campaigns and dramatically increase your clickthrough rates and profits, the 3 methods above are some of the best ways to do just that. Yet another excellent method that will help you improve your overall performance is applying to the ROI Collective affiliate network. Join the financial verticals’ top affiliates and work with the biggest brands to find your next lucrative business opportunity.

our other how-to guides and get more of ROI Collective’s unique tips now!