Learn how this affiliate tool can take your performance beyond your wildest expectations!
Data has one of the most vital roles when it comes to digital marketing. From knowing your affiliate leads’ age range to where they live and what they are interested in, familiarizing yourself with your client can significantly improve your ability to sign up and convert more of your target audience. Not only will this information help you localized your campaigns, but it can also help you identify the exact lead magnets that could draw them to your services.
Today, we will discuss a tool that could change the way you approach online marketing and assist you in taking your performance to the next level: Facebook’s conversion API.
To learn more about this exciting tool, keep reading the article below!
- Welcome to Facebook’s Conversion API
- What’s the Conversion Process like with The Conversion API?
- Which Parameters can the Conversion API track?
- The Undeniable Advantages of Facebook’s Conversion API
Welcome to Facebook’s Conversion API
Formerly known as Facebook’sserver-side API (Application Program Interface), this affiliate marketing tool was designed with the intention to protect the data of their clients while still providing personalized ads without having to rely on browser-based features such as cookies.
This gamechanger equips affiliate marketers and other online marketing experts with a selection of elements that covers everything:
Full-Funnel Visibility.
Facebook’s conversion API offers a conversion API and pixel attributes, which translates into full-funnel visibility. While the pixel gives insight into the on-website activities such as purchases or page views, the API can provide off-website insights like when the lead converts after finishing a 7-day free trial. The conversion API allows you, the affiliate marketer, to get the full client journey from registration to complete conversion.
Accurate Data Sharing.
Conversion APIs provide the best data sharing platform compared to any other method in the mid and lower funnels. Its significant advantage is that the process is not subjected to loss of data thanks to browser crashing or the use of ad blockers.
Data Control.
This conversion API by Facebook enables companies to share data with the social media platform’s servers, but only what they mark as relevant. Even if a client enabled a privacy tool, the data would be shared through the conversion’s API.
What’s the Conversion Process like with The Conversion API?
So, let’s break down how Facebook’s conversion API works as an affiliate marketing tool.
First, the lead enters your website, where you should have a Facebook pixel. The pixel documents users’ data and stores it in the cookies. That same data will be saved on the server the same way IP addresses, client IDs on Google Analytics, and other stored parameters. Once the lead triggers an event like registering or paying for a service, the server will create a request regarding the event to Facebook’s server.
To set Facebook’s conversion API for your business, you will need to have the following elements:
- Welcome to Facebook’s Conversion API
- The Facebook app
- Facebook’s business manager
All these features are must-haves for your website to be correctly synced up with Facebook’s comprehensive tracking tool.
Which Parameters can the Conversion API track?
This conversion API can track several parameters which can indicate the vitality of your affiliate marketing platform. The list of said parameters includes but is not limited to affiliate payments, number of leads, phone calls, form submissions, email subscriptions, purchases, and finding locations.
On top of giving a better overview of your leads’ client journey, this helpful tool can also alert you of network connection issues, long page loading times, and ad blockers, among others.
The perspective this conversion API offers affiliate marketers such as yourself can help you better understand the strengths and weaknesses of your online business - and assist you in avoiding rookie mistakes as you move forward.
“The perspective this conversion API offers affiliate marketers
such as yourself can help you better understand the strengths and weaknesses of your online
business.”
The Undeniable Advantages of Facebook’s Conversion API
By implementing Facebook’s conversion API, you will be able to track more of your conversions and gain insights into the social media platform’s algorithms and how you could optimize several key factors from your target audiences, bidding, or budgeting.
This API also helps you prevent data loss associated with blocked cookies. You may be surprised to learn that Google has decided to phase out cookies by the end of next year. The server-side does not rely on cookies when tracking data, ensuring you can easily sidestep this issue.
Furthermore, Facebook’s conversion API ties values back to events, so that you can teach algorithms what it is you are looking for. These events include qualified leads, leads contacted, leads that have not subscribed yet, whether the application started or completed offline purchases, and phone calls.
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Find more of our experts’ how-to guides for beginners and experienced affiliate marketers about the best affiliate marketing tools here!
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