The 4 Best Paid Traffic for Affiliate Marketing, Part II
Discover the highest converting traffic sources for your digital marketing purposes!
This week, we are back with the second installment of one of our more popular articles discussing the best converting affiliate marketing sources. If you have missed our previous article, we have decided to create a comprehensive list of the traffic sources with the best potential to bring fresh FTDs and better conversion rates.
This year, we are actively refusing to waste our time, efforts, or money on channels that just are not cutting it for us – and you shouldn’t have to, either.
Read our guide to 4 more of the best performing affiliate traffic sources below!
Did you know that the average smartphone user checks his phone about 63 times a day? This only goes to show that the blue light addiction is, in fact, a real issue. Millennials are glued to their mobile phones. Millennials also spend nearly 6 hours each day on average, whereas baby boomers spend around 5 hours on their phones.
Not taking advantage of the device that has become an extension of us would be crazy. Making your website or digital affiliate marketing ads responsive (i.e., Design flexible enough to fit handheld devices) is your best bet on reaching your target audience – especially if you are targeting younger generations.
Mobile marketing campaigns consist of messaging apps such as SMS, push notifications, banners, and others.
Case #1: Affiliate M goes Mobile
Affiliate M has been operating a website in the financial vertical, targeting mainly Latin America. He made about 300 FTDs a month as a side business.
During high times on the global market, such as significant sell-offs due to the Coronavirus outbreak, he made as many as 550 FTDs per month. He also made about $15 in EPC.
Once he introduced live trading signals via SMS sent to his leads twice a day, affiliate M was able to increase his FTDs per month to 750 (+150%). His EPC further rose to $35.
Another excellent marketing option is to attract mobile users with push notifications. This messaging system is straightforward to operate and can reach a database of thousands of people (or more, actually) with one click of a button.
Some marketing experts claim that push notifications are even more effective than email marketing, as they can make lead generation even more effortless. The only tricky part? You have to be mindful of your segmented users’ time zone. Nobody would be happy to wake up from receiving a notification at 3 am.
Case #2: Affiliate G tests out Push Notifications
Affiliate G had a gaming website, where he had managed to reach about 30,000 leads over 6 months in Finland. He had been utilizing Google Display ads to get them, acquiring an EPC of $12.
He then decided to incorporate push notifications into his affiliate marketing strategy. He sent his target audience reminders of his running promotions such as competitions and bonuses they could use when gaming.
This allowed him to reach his clients’ full player value and increase his EPC to $24. His conversion rate also rose to 35%. Before trying this marketing method out, his conversion rate stood at a solid 23.8%.
Natives are paid ads that look like editorial, long form texts that are placed online in order to draw the attention of your target audience. They are especially popular in the online trading community and can be divided into two main categories: Cinderella, rags to riches stories and proper articles. Combined with Facebook ads, this method has been a crowd favorite for years.
For the best results, group your natives with other paid or editorial ads on your website, as well as hosting them on other popular websites.
Case #3: Affiliate K goes for Natives in the GCC
Affiliate K had been using email marketing as his ammo for over 3 years, targeting clients mainly in the GCC. His EPC stood at approximately $34, and his conversion rate was estimated at 38%.
At one point, he decided to try out writing natives as articles on the best performing stocks on the global market. He produced one article a week, applying SEO best practices and paid for spots on popular financial news sites.
Once he gained some momentum, he increased his conversion rate to 45% and his EPC to $43 within 4 months.
Google Display Ads
Google display ads can be placed on any website that belongs to the Google ads’ network. Not to be confused with Google search ads that appear on the search engine, these ads appear on other websites as a combo of both image and text.
Moreover, you can use them to target your target audience based on demographics like their age, location, gender, interests, and services or products they are looking to purchase or subscribe to.
Now, these ads are not here to strike a deal with potential leads on a hit and run kind of basis. The display ads are here to give your target audience the friendly reminder that you are offering them a great service.
Case #4: Next Stop, Google Display Ads
Affiliate H had a gaming website, which he promoted mainly on Instagram. He succeeded in reaching 50,000 players in the Netherlands within 4 years. He had an EPC of $27, and a conversion rate of about 29%.
He then chose to expand his reach by adding Google display ads to his affiliate marketing strategy. This move helped him reach additional 10,000 leads in just 3 months, along with an increased EPC of $37. His conversion rate also rose to 34%.
If you’ve missed the first part of the article, get it here!
For more of ROI Collective’s exclusive tips,check out our latest articles here!