Discover how you can attract more affiliate marketing leads in each campaign!
We are back with the most notorious question on every affiliate marketer’s mind: “How can I increase the lead generation on my campaigns?”. Whether you have just started your new affiliate startup in a new niche market or working the same verticals for years, success brings the kind of hunger for more that only grows with time.
There are many ways to get more leads flocking to your affiliate campaigns or the articles on your blog. Practicing SEO (Search Engine Optimization) best practices, for example, with the right keywords, great images, and inspirational content, get your leads right where you want them. Today, however, we would like to suggest a few tactics that will have you thinking outside the box for a change.
So, how can you ensure that you will only attract quality backlinks moving forward?
Discover 5 new unique methods to increase your campaigns’ performance!
- Refer a Friend Program
- Free Trial vs. Freemium
- Gated Content
- Highlight Your Lead Magnet
- Rekindle the Flame
Refer a Friend Program
A somewhat standard pitch is the refer a friend offer, where your affiliate leads are rewarded for every friend that signs up. This affiliate lead generation tactic works like a charm in two significant ways. First, though the reward is usually relatively small, more people are likely to refer family and friends for a chance to win a prize. This method is also easy to follow, so your leads would be more than likely to go for it.
As for the offers, you have a wide range of things you can give as incentives, from discounts to cash bonuses or even a freebie. Of course, the better the reward, the more leads are likely to convince others they know to join your service as well.
“Whether you have just started your new affiliate startup in a new
niche market or working the same verticals for years, success brings the kind of hunger for more
that only grows with time.”
Free Trial vs. Freemium
Another great lead magnet is the freebie that leaves your affiliate leads wanting more. The two most popular options are the following: a 3 or 7-day free trial on your platform of choice or free access to a premium account for approximately the same period. Our affiliates in the financial verticals are probably acquainted with the demo account.
But wait, why would you give your services for free?
Well, the answer is quite simple. Once your clients become accustomed to a certain level of service, it becomes harder to go back to the basic package’s features. After seeing what you can provide them, people are more likely to convert to better account types. This is also a great way to increase your campaigns’ affiliate lead generation, as you get to gauge their interest by offering them something reasonably simple.
If all you are after are registrations, then this following method is both easy to create and a great way to attract more leads. Gated content is a term for any content that remains locked until the user has reached the desired requirements (I.e., opening an account). Once the account is opened and verified, the client can access the piece in question.
Gated content can come in blog posts, articles, eBooks, courses, webinars, white papers, web-based tools, guides, etc. The sky is the limit, and leads could be flocking to your registration forms if you play your cards right.
When you give your potential clients the sense that signing up gives them access to an exciting opportunity and something exclusive, it makes your offer that much more attractive.
Highlight Your Lead Magnet
So, you have got a fantastic offer for affiliate leads. The next step is to strategically place its ads or mentions where your target audience can quickly notice them, such as a website banner placed above the fold and a popup message that comes up as soon as they land on the homepage. You can also place these in smaller versions at the end of your articles or on other internal pages.
You also have the option of creating an affiliate lead generation hello bar at the top of the page or promoting the offer on the sidebar.
In short, your leads should be able to spot your lead magnets easily, and their eyes are drawn to the colorful, fun design. Though we are not encouraging you to create an eyesore for the sake of getting noticed, a bland creative will only take your campaign so far.
Rekindle the Flame
Last but not least is a bit of a challenge: trying to reconnect with leads who have previously expressed an interest in your offers or services. This method is sometimes harder to apply, as you will need to convince someone who has gotten cold feet on committing to your original pitch.
An excellent way to draw those leads back in is to remind them of the many benefits they could enjoy if they decide to subscribe to your service. You can also offer them a welcome bonus or an eBook to do so.
Though you may not recover everyone on your list, you could potentially increase your affiliate lead generation despite the aforementioned hurdle.
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