Learn how to create successful affiliate marketing campaigns across a number of platforms simultaneously!
Building campaigns is a regular day of almost any affiliate marketer’s day, and yet there is so much you can learn about what may seem like a relatively simple task. From targeting the right GEO locations and target groups to knowing how to budget each of your campaigns, many aspects serve as make-or-break moments. And let’s not forget about the delicate art of accurately optimizing while we are at it, shall we?
Today, we are going to discuss a more advanced but crucial digital marketing technique: multi-channel campaigns. By spreading your campaigns over two or more platforms, you are more likely to increase your exposure to your target audience and elevate your conversion rate – if you play your cards right.
Discover how to build a successful multi-channel campaign by reading the rest of the article below!
- Choose Your Offer
- Pick out Your Platforms
- Create Platform-Specific Assets
- Track Your Campaign across All Platforms
- Enhance Your Performance
Choose Your Offer
You must choose your offer before creating any creative materials or setting up actual ads anywhere. There may be limitations on what services you can promote on different platforms when it comes to affiliate campaigns, as regulations tend to vary from one platform to another. In addition, some platforms may be better suited to promoting a specific service or offer.
Make sure your offer is up to par and can get your affiliate marketing leads excited. The better the deal, the more likely they will click through on your ads. Also, remember to make the necessary adjustments so that your creative materials stand out from the competition on your target audience’s busy newsfeed.
Pick out Your Platforms
Depending on various attributes that characterize your target audience, you will need to choose the proper channels for your ads. While some social media platforms are available almost all over the world, some countries may restrict them for religious reasons or governmental decision-making.
For example, Facebook is available in most countries but not in China. There they have a substitute in the form of WeChat.
Other factors may include your target audience’s age group, geographical location, personal preferences, etc. Different groups of affiliate marketing leads can be found on various platforms, which you need to keep in mind. In addition, you can further target your leads via Google search and display ads or with SEO best practices when promoting your blog or website organically.
“By spreading your campaigns over two or more platforms, you are
more likely to increase your exposure to your target audience and elevate your conversion rate –
if you play your cards right.”
Create Platform-Specific Assets
Once you have figured out the what and where aspects of your affiliate campaign, it is time for you to create your ads for each platform. This could mean text changes, different designs, or even slightly tweaking your offer to match the target audience that may come across it.
Create assets that will appeal to your affiliate marketing leads in both design and the offer. The bolder your ads, the better their chance of an increased lead generation is. Your conversion rates are also likely to soar the more exposure your ads get. Ensure you are up to date on each platform’s regulatory guidelines or standards, as any transgression can get your ads taken down or your account shut down.
Track Your Campaign across All Platforms
Yet another significant aspect of any successful digital marketing campaign is how well you track it, and this point rings especially true once you have a multi-channel campaign on your hands. To get the full picture of how well your campaign is performing, you will need to run an in-depth analysis that takes all your platforms into consideration.
You will also need to decide which models you are going to analyze your affiliate traffic according to. There are several different models, including but not limited to the first-click or last-click attributions, time decay, or position-based attributions. Each model offers a different approach but still helps you reach the same conclusion: which of your platforms functions the best.
Enhance Your Performance
Creating multi-channel affiliate campaigns can help you grow your business in a unique way. Not only are your offers getting more exposure and thus more attention, but it is also a great way to approach more of your affiliate marketing leads.
Spreading the news of your services and offers on popular social media platforms can assist your business in gaining momentum and drawing the attention of more members of your target audience worldwide. By trying out different platforms, you get to test what works best for your business and what could be improved. While tracking is a fundamental part of the process, optimization is always the most important step right after it. Make adjustments to your campaigns while continuing to research your target audience and its preferences till you reach your desired results.
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