The CRO Planner

A conversion rate optimization planner is a fantastic tool that analyzes your website’s lead conversion process. Rather than blindly guessing what may or may not work for your target audience, you can get a detailed report showing exactly what parts of your website are fine as is – and which ones require improvement.

The planners may differ from one another, but the funnel detailing the stages your potential clients go through on your affiliate marketing platform is an incredibly telling feature. Instead of trying to figure it all out on your own, this app will tell you exactly where you are not currently putting your best foot forward.

Understanding the conversion funnel is your way to see your website through your leads’ eyes. This tool highlights which pages are more engaging than others and pointing out its hot spots.

Cut Your Forms Short

If you have ever encountered a long registration form, you know how tiring it can be to fill one of them out. Many leads with high potential are less likely to complete the form, and your drop-off rate will probably rise.

Keep the fields on your registration forms to the necessary minimum, and only request that your leads give you the information you actually need for you to provide your services to them. For example, if you have restricted your services to specific GEOs, then ask your leads to leave you their phone number including their country’s area code. That way, you manage to get both details at once.

Another great way to convince your leads to sign up is by offering Google’s auto-complete service, where their info pops up. All they have to do is approve by hitting the Submit button.

Localize Your Creatives

A point that is often overlooked when discussing this process is whether the creative was culturally sensitive. In other words, your creatives should be as diverse as your target audience. If you are targeting religious countries, you can’t show any revealing attires or heavy drinking. We are not even going to address the 420 issue.

The process of familiarization needs to put your target audience at ease with your brand and its values. Being offensive to their sensibilities will get you nowhere fast. Carefully consider which colors, symbols, or attires you’d like to use in your campaigns. Additionally, it is better to use characters or models that resemble your target audience in their appearance.

“Letting your creatives become stale will do you no favors, and you must remain diligent in defeating any challenges that may come your way”

Address Abandoned Registration Forms

Remember those long registrations forms we have mentioned above as the culprits that might be messing with your conversion rate? Well, even if you absolutely must include several fields, there is still a way to salvage those leads who have jumped ship on you halfway through the form.

One solution that may help you is creating an email marketing campaign, where you segment potential clients that did not complete your registration process.

First your email campaign should be sent asap as to not let the leads cool. The hotter your leads are, the more likely you are to convert them. In your emails, you should include your services key selling points (KSPs), as that’s what drew your clientele’s attention to you in the first place. Another aspect that seems to do the trick is offering them a little something extra such as an eBook or welcome bonus depending on your niche.